PHOTOGRAPHER
Social Media Specialist & Creative Director
OMAR EL MRABT
HELSINKI, FINLAND
Hello, I'm Omar!
I’m passionate about creating vibrant, inspiring content that captivates and excites.
Let’s work together to create stunning visuals that elevate your brand.
Client portfolio here.
OMAR VISUALS OY
Social media campaigns
Influencer marketing campaigns @omarelmrabt
Content Strategies | Workshops and consulting
Instagram @omarelmrabt
Join over 40 000 people who love colorful Helsinki.
MY STORY
Born and raised in Finland to a Finnish mother and a Moroccan father, my journey began in the serene landscapes of Iisalmi and Jämsä. Growing up in Finland, I was inspired by the country’s natural beauty, which shaped my visual perspective from an early age.
Later, I moved to Helsinki to pursue my passion for visual arts, earning degrees in audiovisual communications from Omnia and digital communications from Metropolia AMK, graduating with distinction in 2020. This strong educational background equipped me with both technical expertise and a creative vision. During these years, my love for visual storytelling flourished, leading to the creation of Omar Visuals Oy.
Today, I run a B2B business that helps companies, organizations, and cities create high-quality video and photo content for their marketing and communication strategies.
My mission is to help brands succeed by crafting visual narratives that engage audiences and make cities more inviting to everyone. Let’s work together to bring your vision to life and elevate your brand with powerful, authentic content.
LOVING COLORFUL HELSINKI
I appreciate Helsinki's vibrant side and want to encourage locals and visitors to see it differently. The most colorful areas are near the coast and around older Jugend buildings.
I hope my content inspires people to ride the famous Helsinki trams and explore beautiful neighborhoods like Kruununhaka, Ullanlinna, Katajanokka, Eira, Töölö, and Vallila.
PRESS & MEDIA
IN FINLAND
Ilta-Sanomat:
"Omarin kuvissa Helsinki on kuin karkki – näin kaunis on Suomen pääkaupunki"
Yhteishyvä-lehti
”Omar El Mrabt kuvaa Helsinkiä siloitellusti vastavoimana somen negatiivisuudelle”
City-lehti:
"Valokuvaajan aurinkoiset kuvat Helsingistä hurmaavat Aasiassa asti"
Me Naiset -lehti:
"Miksi aasialaiset ovat hulluina
suomalaisen Omarin Helsinki-kuviin?" (only available on print)
INTERNATIONAL MENTIONS
Passion Passport:
"Exploring the Colors of Helsinki with Omar El Mrabt"
Europolitan:
"Europolitan Seven: Helsinki City Instagrammers"
Craft Gin Club:
"6 Finnish Instagram Accounts with Serious Flair"
EDUCATION
2015 – 2020
Medianomi, Bachelor of Culture and Arts,
at Metropolia University of Applied Sciences
Digital Media / Digitaalinen viestintä
Focus on: User-Centered Design, social media, design thinking, project management, UX design, branding, service design, and marketing.
2011 – 2014
Media Assistant, Audiovisual Communication
at Vocational College Omnia
Focus on: photography, video, graphic design, web design, 3D, HTML + CSS.