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PHOTOGRAPHER
Social Media Specialist & Creative Director

OMAR EL MRABT
HELSINKI, FINLAND

Hello, I'm Omar!

I’m passionate about creating vibrant, inspiring content that captivates and excites.

Let’s work together to create stunning visuals that elevate your brand.

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Clients and portfolio.

Sokos+Hotels.jpg
TUI.jpg
Matkavekka.jpg
Helsingin-yliopisto.jpg
Visit+Tallinn.jpg
Kansallismuseo.jpg
Stockmann.jpg
ruka+kuusamo.jpg
Keskuskauppakamari.jpg
Flytour.jpg
Best+Western.jpg
Lasipalatsi.jpg
SLUSH.jpg
SIlja+Line.jpg
Allas-seapool.jpg
DW.jpg
Sanoma.jpg
Uber.jpg
Finlandia-hall.jpg
Adobe.jpg
Visit+Helsinki.jpg
Kappeli.jpg
kiinteistoliitto.jpg

Client portfolio here.

OMAR VISUALS OY

B2B videos and photos

For marketing, communications and social media purposes.

Client cases here.

Social media campaigns

Influencer marketing campaigns @omarelmrabt

Content Strategies | Workshops and consulting

Instagram @omarelmrabt

Join over 40 000 people who love colorful Helsinki.

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MY STORY

Born and raised in Finland to a Finnish mother and a Moroccan father, my journey began in the serene landscapes of Iisalmi and Jämsä. Growing up in Finland, I was inspired by the country’s natural beauty, which shaped my visual perspective from an early age.

Later, I moved to Helsinki to pursue my passion for visual arts, earning degrees in audiovisual communications from Omnia and digital communications from Metropolia AMK, graduating with distinction in 2020. This strong educational background equipped me with both technical expertise and a creative vision. During these years, my love for visual storytelling flourished, leading to the creation of Omar Visuals Oy.

Today, I run a B2B business that helps companies, organizations, and cities create high-quality video and photo content for their marketing and communication strategies.

My mission is to help brands succeed by crafting visual narratives that engage audiences and make cities more inviting to everyone. Let’s work together to bring your vision to life and elevate your brand with powerful, authentic content.

LOVING COLORFUL HELSINKI

I appreciate Helsinki's vibrant side and want to encourage locals and visitors to see it differently. The most colorful areas are near the coast and around older Jugend buildings.

I hope my content inspires people to ride the famous Helsinki trams and explore beautiful neighborhoods like Kruununhaka, Ullanlinna, Katajanokka, Eira, Töölö, and Vallila.

PRESS & MEDIA

IN FINLAND

Ilta-Sanomat:
"Omarin kuvissa Helsinki on kuin karkki – näin kaunis on Suomen pääkaupunki"

Yhteishyvä-lehti
”Omar El Mrabt kuvaa Helsinkiä siloitellusti vastavoimana somen negatiivisuudelle”

City-lehti:
"Valokuvaajan aurinkoiset kuvat Helsingistä hurmaavat Aasiassa asti

Me Naiset -lehti:
"Miksi aasialaiset ovat hulluina
suomalaisen Omarin Helsinki-kuviin?" (only available on print)

EDUCATION

2015 – 2020
Medianomi,
Bachelor of Culture and Arts,
at Metropolia University of Applied Sciences
Digital Media / Digitaalinen viestintä

Focus on: User-Centered Design, social media, design thinking, project management, UX design, branding, service design, and marketing.

2011 – 2014
Media Assistant, Audiovisual Communication

at Vocational College Omnia

Focus on: photography, video, graphic design, web design, 3D, HTML + CSS.

Client portfolio here.